What is kerb appeal?

Kerb appeal is the term used to describe the attractiveness of your home from the road. Or, if it can’t be seen from the road, the position from which potential buyers will first see the property.
How many homes have you discounted simply because you didn’t like the look of the house from the outside? First impressions count, so if you’re putting your home on the market, it’s vital it has kerb appeal in the listing pictures.

Why does it matter?

The front exterior shot is the most commonly used ‘lead’ photograph on a property website listing. It is usually the first of your set of photos and the one that shows up in search results, and its main job is to get people to click on your property to find out more information.
If the main image isn’t enticing, then you’re likely to have a low ‘click-through rate’, meaning that not many people are interested enough in the first image to click through and find out more.
Kerb appeal is also important for both formally arranged viewings and those that might take place day or night on a ‘drive-by’ visit.
The appearance of your home in real life must match up to a good-looking image online, otherwise buyers will be disappointed.
Because drive-bys can occur at any stage during the marketing period, it’s crucial that you maintain your kerb appeal the entire time you’re home is on the market.

What elements make up good kerb appeal?

The design of your home and front garden (if it has one) forms a large part of your kerb appeal and in many cases cannot be changed without great expense.
However, by ensuring that paintwork is fresh, windows and doors are clean and all hedges, planting and lawn areas are neat and tidy, you can maximise the appeal.
For photography, getting sunlight on the front face of the house on a clear blue day can make a huge difference.


Five top tips for maximising kerb appeal:

1. Pay special attention to your front door

It’s the focal point that buyers will be subconsciously looking at, so it needs to make a positive impression.
Giving wooden doors a fresh coat of paint in a classic front door colour such as navy, red or racing green will give your frontage an instant face lift.
Plastic or composite doors can be cleaned using specialist products to restore whiteness, and don’t forget to polish metal letterboxes, house numbers and door-knockers. Or consider replacing them if they’re past their best.

2. Give driveways and patios a new lease of life

Most paved, concrete or Tarmac driveways will look far better once they’ve been thoroughly cleaned with a pressure washer. The same applies to rendered surfaces, patios or decking.

3. Spruce up your boundaries

Where your property starts and ends will be a key question in a buyer’s mind, so make it obvious and attractive.
Give wooden fences and gates a new coat of varnish, re-paint metalwork and make sure all gates function properly. Trim hedges neatly and prune any planting next to doors and pathways.

4. Add some greenery 

Both exterior property pictures and home interiors often look more inviting with a pop of greenery.
Place colourful potted flowers outside your front door or add a hanging basket – it could even be artificial if you’re worried about maintenance.
If you have a lawn, make sure the grass is green and mowed regularly. Sweep away fallen leaves and keep trees, shrubs and other plants neat and tidy. Weeds are definitely on the banned list.

5. Go a step further for perfection

The road and pavement outside may technically be the council’s responsibility, but when you’re selling it makes sense to pick litter and sweep leaves yourself to make sure you’re creating the best first impression of the area.
If a neighbouring house doesn’t look that great, perhaps you offer to take rubbish to the tip for them? Or give them a hand with the garden? Or offer to include their house if you’re getting any work done to yours and share the cost?